I was asked by one of my colleagues, "whats the ideal biz dev mgr for you?"
I replied, "wait one, i will draft a blog and will notify you when ready.."ΓΌ
A Biz Dev Manager, Marketing Mgr or whatever you wanna call it is a very important role in any organization.
1. Let's discuss the basics, 4Ps of marketing
a.Product - understanding the market needs and being able to innovate, define the product, it's use,benefits and features
b. Pricing - understanding the price, gross profit, and competition
c. Packaging - with right mix of branding and packaging, a biz dev mgr can really reach organizational goals
d. Promotion - by executing traditional advertising, utilize the Internet, social media, and right networking.
2. Being able to define and execute social media and Internet marketing business plan.
3. Being able to analyze the competition and position the product correctly minimize if not eliminate the competition.
4. Being able to manage the sales people, prioritize prospective clients, find innovative ways to acquire leads.
5. Being able to meet sales targets and objectives.
6. Have a basic understanding of accounting, profit & loss and other financial reports. Being able to identify profit centers and maximize the performers.
7. Most of all being able to win the war AND the battle. To me, it's the ability to establish a win-win situation for all the the stakeholders, from the client, employees and the organization.
Dennis M. Hilario
Client Services, Omega BCI